Service & Product Design Specialist
I work where value decisions don’t start at the interface — they start in business rules, legal requirements and real operations.
River Logistics · Mining · International Transport
From a discontinued Russian system to a new architecture, restructuring more than a decade of legacy.
Hosting · Panel · Self-service
Call-center inquiries about DNS and status, zeroed out with a per-task redesign.
Fintech · Credit Bureau · Card
Card CTR multiplied 5x+, where previous technical cycles had stalled.
Service Design · Business Model · São Paulo
Predictable revenue from an emergency-only operation.
01 · Research
Business rules, legal requirements, data and real operations, before designing anything.
02 · Document
Flows, rules, dependencies and gaps, in something the whole team can read and discuss.
03 · Define
Where real operations and the designed experience diverge, and what to tackle first.
04 · Execute
It doesn't always end in a screen. Whatever the case calls for:
NoteThese steps don't follow a fixed sequence: they're a guide I use in any order and at any time, going back whenever what I learn changes the problem.
Beyond full-time roles, I take on selected projects — from strategy to infrastructure.
Consulting
Service Design for regulated environments. I locate the exact point where real operations and the designed experience diverge.
View consulting →Product Design
From idea to navigable prototype that proves a thesis — to validate with users or convince an investor.
View prototyping →