4% → 26%
Card CTR multiplied 5x+, where previous technical cycles had stalled.
Serasa
30 years in technology. I work where value decisions don't start at the interface — but in business rules, legal requirements, and real operations.
Impacto que gerei
Card CTR multiplied 5x+, where previous technical cycles had stalled.
Serasa
Call center inquiries about DNS and status, zeroed out with a per-task redesign.
Locaweb
Of legacy restructured in 5 months — from a discontinued Russian system to a new architecture.
Truss Int
Customers in 3 months — predictable revenue from an emergency operation.
Cooperguincho · 2008
Two ways to work with me — from strategy to execution. In both, you work with a senior professional, not a chatbot or a ticket.
Consulting
Service Design for regulated environments. I locate the exact point where real operations and the designed experience diverge.
View consulting →Product Design
From idea to navigable prototype that proves a thesis — to validate with users or convince an investor.
View prototyping →
