About
I’m the designer who reads the entire system before proposing any solution.
Service & Product Design specialist. Background at Serasa, Locaweb, BTG Pactual, Braskem and more — always in high-complexity systems and regulated environments.
About
Service & Product Design specialist. Background at Serasa, Locaweb, BTG Pactual, Braskem and more — always in high-complexity systems and regulated environments.
A pretty screen that ignores the rules is rework.
I work where value decisions don’t start at the interface.
They’re built on business rules, legal requirements, and real operations, which frequently diverge from the designed experience.
I map services and translate regulatory constraints into product criteria, knowing that in high-governance ecosystems — like fintechs, credit bureaus, compliance, and logistics — a pretty screen that ignores the rule just creates rework.
That’s why I focus on the Operations and Experience layers to deliver less operational complexity and better product efficiency, structuring digital ecosystems before the interface even begins.
Company registered (CNPJ) and available for work in the market, as a full-time hire or on long-term PJ/contractor engagements. Projects in development — to be announced soon.
Outsourced across multiple simultaneous high-complexity projects.
Technical lead on a compliance platform (KYC, AML, Background Check) in a high legal-criticality environment. Design System delivered in 3 months, with structural and visual improvement of existing flows, cutting the development cycle from 4 months to 2 weeks.
Structured interfaces for an international chargeback system (PagoNxt Soluciones), with Mastercard and Grupo Santander stakeholders, standardizing on Santander’s design system and running remote interviews in Spanish with users in Argentina, Mexico and Spain.
Deep discovery (3 months) with interviews, tests and market research for a new partner-card offer journey — CTR from 4% to 22–26% across quarterly OKR cycles (original target: 12%). Behavioral clusters and contextual triggers guiding the information architecture of the offer card. Owner of the communication cadence for the Serasa Campeão profile journeys.
Service Design for BB Seguros/BrasilSeg: ran workshops with operators and extracted data for new journeys. Product Design lead on the Broto agribusiness portal: optimizing journeys between rural landowners, suppliers and insurer.
Research and validation of Braskem’s business hypothesis on trading waste for cash, with market deep dive, guerrilla interviews with cooperatives and recyclers, journey mapping and Service Blueprint, leading a team of up to 8 people to deliver the POC.
22 years across front-end development, Linux server administration and independent consulting for agencies, e-commerce and telecom — the technical foundation that today supports my ability to read the whole system before any design decision.