Cases
From mining and logistics — where operational complexity leaves no room for error — to fintech, hosting, and scale operations. Systems where design began before the interface.

01 · River Logistics · Mining · International Transport
From a discontinued Russian system to a new architecture — in 5 months.

02 · Hosting · Panel · Self-service
From 35% to 0% in call center calls. The problem wasn't the screen — it was the language the customer read.

03 · Fintech · Credit Bureau · Card
From 4% to 22–26% conversion. Design wasn't about looks — it was about structure that responded directly to what the research said mattered.

04 · Service Design · Business Model · São Paulo
Full Service Design work done in 2007 — nine years before the term reached Brazil. How to turn an emergency-only operation into a service with predictable revenue.